This case study for a social search engine that handles subjective questions is revealing.
The lessons here are:
- Asking the right questions about what customers like
- Using the Lean startup cycle of Build – Measure – Learn
- The fundamental activity of a startup is to turn ideas into products, measure how customers respond, and then learn whether to pivot or persevere.
This case study is one of the most succinct summaries of the process of quickly building and testing products. The crucial decision is whether to continue with a business idea or abandon the business idea to try something better.
This process is very similar to A/B testing for landing pages. Fortunately, it takes fewer resources for Landing page testing than for testing an entire prototype software application or MVP(minimum viable product).
Once you’ve established a website with products, your job as a marketer is to use the web site as a test bed. You’re constantly asking questions ablout your product offerings. If you can use a consistent process you can quickly test and eliminate landing page elements and products that don’t work.
This seems to work best when you ask and test several questions about your products and landing pages.