Steve Bevilacqua, of IQ Marketing, talks about the value of Agile project management in advertising and marketing projects. Today Steve compares creating a website using the old school waterfall method versus complete redesign of the web site using Agile project management. The results are revealing…
The Benefits of the Agile Process in Web Marketing
In my last post I discussed what Agile and Scrum are, how they can work at an agency, and the 4 top reasons our clients tell us they value working in an Agile way. Today I want to dive a little deeper into an example of how Agile is flexible, and saves clients time and money.
Many agencies that have moved to Agile claim productivity increases. I’ve seen everything from 25% to 600%! Of course, a lot depends on how dysfunctional the delivery method was in the first place.
What we do know (and have good data for) is the consistent failure of the traditional waterfall or spiral methods to achieve success, especially with complex engagements. Since this describes practically all projects that a modern agency is called on to deliver, you can see the problem. We believe the answer is Agile.
At IQ, we had the opportunity to compare the performance of traditional and Agile methods in creating a website for a client. The first version we built using traditional methods and then sometime later we redesigned it using Agile. The results were astonishing.
Agile saved the client over 25% in cost and launched the project 2 months quicker than the previous site. Compared side by side, there was an amazing 75% improvement in both the cost and time to implement. Equally important the client enjoyed the process and felt they were actually a true partner instead of an adversary. Let’s take a look at a few specific elements of what happened:
Read the entire post at: http://blog.iqagency.com/benefits-of-agile-process/#sthash.W6rCih1y.dpuf